![]() She examined the trends in printing technology, where toner and inkjet digital formats now play an active role. Next, Kathrin Federkiel, Market Manager for Wacker Chemie, went on to delve into the specifics of trends and applications in release coating. Reardon underlined the fact that pressure sensitive labels undoubtedly remain a better home for the growing base of intelligent label technologies than other labeling systems, and, conversely, also highlighted some challenges: the growing interest in linerless labeling and in direct-to-container digital print and recycling and sustainability. Liner usage for tapes, medical, and industrial applications are, however, growing very much faster. Pressure sensitive labels still claim a 40% share of the total label market, and label release liner – constituting a 49% share of global release liner usage – continues to grow at around 4% per annum. Over two extended afternoon sessions – which enabled participants to tour the show as well – presenters from leading companies across the supply chain provided, in the first session, a review of market trends and applications and in the second session an evaluation of sustainability and recycling achievements and challenges.ĪWA’s President and CEO Corey Reardon opened the proceedings with an overview of the world’s label release liner market. We have truly broken the code of change of how people at family level can best move out of poverty.The annual industry update on release liner for pressure sensitive labels was given by AWA Alexander Watson Associates this year in Brussels, appropriately co-located with Labelexpo Europe. Each story of each woman reached is always moving, and not seldom heartbreaking. Jeroen de Lange, founder and CEO of 100WEEKS, said: “ The results of our programme are lasting. Magnum also works with the charity 100WEEkS, which provides temporary cash support and (financial) training to farmers with no strings attached. The inspirational trips inside Côte d'Ivoire as part of this project allowed me to "see" and especially to ‘feel’ the positive impact that female entrepreneurship can have on our local communities. “ Since my early childhood I have always been passionate about the strength, beauty and work of Ivorian women. The collection is circular and proceeds from the sale will help to raise additional funds for tailored impact programs led by Magnum in Côte d’Ivoire. The campaign has been brought to life with Magnum’s first digital avatar, ‘AWA’, made up of the profiles and real faces of 128 Ivorian cocoa farmers – described as “ a first of its kind”.Īs part of the programme, a limited-edition fashion collection by Ivorian designer Rebecca Zoro has also been launched inspired by the women of Cote d’Ivoire and created with a team of local artists. As part of its 2025 cocoa strategy, it has invested €25m ($24.22m) to develop a tailored impact programme that aims to lift cocoa farmers out of poverty, eliminate child labour and halt deforestation.Įarlier this year it launched ‘AWA’, a holistic impact programme that aims to specifically empower female cocoa farmers socially and economically. Magnum is one of the world’s leading ice cream brands, selling over 1 billion units annually worldwide. ![]()
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